The Junior League of The Woodlands' annual Holiday Market returns Nov. 20-22 at The Woodlands Waterway Marriott Hotel & Convention Center. More than 125 merchants from across the country will sell handcrafted ornaments, jewelry, clothing and gourmet treats, according to Woodlands Online.

Advance general admission tickets cost $18 each through Nov. 15 at the Junior League's website. Tickets at the door will be $20. Children five and under get in free.

This year's theme is "Dashing Through the Snow." The main market runs Friday, Nov. 20, and Saturday, Nov. 21, from 9 a.m. to 6 p.m. Sunday, Nov. 22, hours are 10 a.m. to 4 p.m. A general admission ticket covers all three days.

A preview party on Thursday, Nov. 19, from 7:30 to 10:30 p.m. gives early access to merchants and merchandise. Preview tickets are $120 each and available only until sold out.

Shoppers who buy tickets online should note they will not receive an electronic copy. All online purchases must be picked up at Will Call at the Marriott during market hours.

Where the money goes

All proceeds fund the league's community programs across Montgomery County, including food insecurity relief, teen empowerment, the IMPACT Conference for educators, and support resources for women, children and families. Northside Lexus is the event's underwriter.

The league's largest food-security program, H.A.P.P.Y. (Healthy Appetites Promote Positive Youth), expanded from 20 schools during the 2023-24 school year to 57 schools in 2025-26. Volunteers packed and delivered more than 20,000 food bags and distributed 57.7 tons of food in 2025, according to figures the league shared at its Find the Good Day event in September.

Shannon Regan, president of the Junior League of The Woodlands, described the group's mission at that September gathering. "Find the Good Day is about recognizing the people who show up every day to serve others and strengthen our community," Regan said at the time.

The league, founded in 1983, has nearly 600 active, new and sustaining members.

Know before you go

Photos with Santa are available but must be booked in advance through the league's website. Spots fill quickly.

Strollers are welcome on Friday and Saturday after 2 p.m. and all day Sunday. Parking is available at the Marriott garage for a standard fee, with additional options throughout the Town Center area.

Tickets and Santa reservations are available at the Junior League's Holiday Market page.