Urban Outfitters opened a 5,604-square-foot store at The Woodlands Mall on Saturday, Aug. 15, bringing the retailer's newest store concept to the community's largest shopping center.

The location is the seventh Urban Outfitters store nationwide to feature the brand's redesigned retail format, which debuted in Houston at 800 Town and Country Blvd. in September 2025. The company announced in October 2025 that it planned to expand the concept to seven additional U.S. locations in 2026, according to a press release.

The new format swaps traditional fixed layouts for modular fixtures that can shift with trends and seasonal demand. The store features brighter, more spacious fitting rooms and dedicated sections for specific product categories: a Jean Shop featuring BDG denim, a Lounge area showcasing Out From Under and Standard Cloth lines, plus separate Beauty and Accessories shops.

Merchandising displays pair UO-exclusive products with national brands like Levi's, Nike and BAGGU.

The opening coincides with Urban Outfitters' "All Together Now" Back-to-Campus campaign, which the company unveiled Aug. 11. The campaign features 76 real college students from more than 10 universities and spotlights UO-exclusive lines including the iets frans Harri jogger, priced at $59.

"Lounge and casual campus core are a huge part of the way these students are dressing," Shea Jensen, president of Urban Outfitters, told Glossy in an Aug. 12 interview. "It's comfortable, it's versatile, and it makes college life easy and flexible."

The store's dedicated Lounge and Jean Shop sections reflect that strategy. BDG denim and Out From Under lounge account for more than 40% of UO's women's apparel business, according to Glossy, and owned brands produced eight of the retailer's 10 bestselling products in fiscal 2026. The brand's comparable sales rose 9.3% in the first quarter of fiscal 2027, signaling a turnaround after several years of declining revenue.

UO Rewards members who visit the new Woodlands Mall location receive a gift with purchase, with no minimum spend required. The gift includes a tote, gourmand fragrance and patches, according to Hello Woodlands.